“We had the whole collection made in white and then at the show, we projected this incredible interactive video that projected on the models and the walls to really bring that immersive experience to life.” “The inspiration for this collection was twofold: It was leaning in and giving a nod to sort of the punk trend you see out there,” Minkoff said, adding that it includes a callback to one of her real-life fashion shows. The latter literally loomed on the Roblox line. ![]() ![]() Projects range from early entry into smartwatches to photogrammetry-powered augmented reality, NFTs, a previous takeover of an earlier Roblox game and the use of projection technology to cast the New York City skyline onto runway models. When it comes to tech, the brand tends to reach for innovation with both hands, often pushing into new terrain. “Then we wanted to make a couple of exclusive Roblox-only designs that were riffs on what we showed for spring, just to give it that special feel for people who are using Roblox,” she said. You’ll see a lot of iterations - some with punk studs, some not, a bunch of colors.” To ensure people could have a complete head-to-toe Rebecca Minkoff look, she also included apparel. According to Minkoff, who still leads design for the brand, the project “focused mainly on our core bag, our most popular bag, The G.
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